![]() They rectified it with a second version (bottom) a short time later. The first version of the LH new livery (top) featured a blue color that almost looked black. However, every time that I look at a Lufthansa aircraft wearing this new livery, it’s the first thing that I look at. In other words, they stayed true to their brand.ĭid you know that they even painted the wings white? I didn’t even notice it at first. They resisted the temptation to go with a bright / heavy color palette (such as the new KLM livery).The overall design remain unchanged except for becoming slightly thinner and lighter weight. The iconic crane logo received the same treatment as the titles.The typeface (based on Helvetica) is unchanged. The Lufthansa titles were thinned out to look lighter and more modern.Blue was chosen as the primary color, relegating that iconic Lufthansa yellow to more secondary roles such as signage and general communications material.This was the first major redesign of the Lufthansa brand since 1989.And in my opinion, they got it done very well. Why let someone else tell them what they should do? Anyway, they rolled up their sleeves and got it done. Even though they aren’t “expert” livery designers, they know their brand better than anyone else. I have a lot of respect for the Lufthansa marketing group. Lufthansa’s beautiful new brand colors as shown on my Airbus A350-900 template. After all, they don’t need to do it very often, and there’s not no sense in having a team of people on staff who can do this sort of thing. That’s rare these days, as most airlines find it more economical to outsource their livery design. One of the most interesting things about this rebranding was the fact that it was done entirely in-house. A brief overview of the new Lufthansa livery For the first time in decades, yellow was no longer part of the official Lufthansa livery. The uproar was caused by the elimination of the iconic “Lufthansa yellow.” It was official. Officially unveiled to the public in February 2018, Lufthansa’s new look was not well received by the public – even though the logo didn’t change all that much and the typeface of the Lufthansa titles was basically the same. The new Lufthansa livery is a classic example of that. It’s always been entertaining, and if there’s anything that causes drama, it occurs whenever an established airline unveils a redesigned livery. I’ve been following the airline industry for a very long time. ![]()
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